Georgia School Board Association
MEMBER ENGAGEMENT THROUGH MOBILE
ASSOCIATION BACKGROUND
The Georgia School Boards Association represents Georgia’s 180 elected boards of education.
Their mission is to ensure excellence in the governance of local school systems
by providing leadership, advocacy and services. 
THE CHALLENGE
In 2013, GSBA felt it necessary to add mobile communication to their event marketing strategy,
but was looking for more than just” a conference app.
We wanted an original app we could use for our conference. Finding something that was conducive to our needs as a conference app and could double as an app that could be used throughout the year for other services.
-Justin Pauly, Director of Communications
OUR SOLUTIONS
THE DIRECT BENEFITS OF EMBR for ASSOCIATIONS
MOBILE APP FOR IOS, ANDROID & WINDOWS
Native mobile apps are becoming a must-have for innovative school communities and education associations alike. With an embrAPP GSBA is now able to provide their communication solution on iOS for iPhones and iPads from the Apple App Store, Android for Android phones and tablets on Google Play and Windows for Windows mobile customers. The GSBA staff understood that the GSBA branded native mobile app would be a step in the right direction to engage their members year around and not just at events. Using the cloud-based embrAPP management system, administrators can edit the app at any time, from any computer connected to the internet.
THE “GO TO” EVENT SOLUTION
The original GSBA app became the “go to” for all conference information. At the time they had no mobile presence during their conferences. The launch of the app made it easy for members to get the information they needed in real time.
A USER FRIENDLY PLATFORM
The Embr app provides an easy and streamlined user experience for both GSBA members (end-users) and administration. The user experience is key to ensure that members can easily get to the information they need quickly and seamlessly.With a goal to engage members year-round, it was imperative that GSBA gave them a reason to do so. By integrating some of their most beloved member services like daily news updates and crisis plans, GSBA has given their members a reason to engage whenever and wherever they are.
CUSTOMER SUCCESS MATTERS
The customer success team worked closely with the GSBA team to create a mobile app that met their organization communication and member engagement needs. From implementation to application updates the Crescerance customer success team works hard to ensure GSBA’s success.
What I love about working with Crescerance is the responsiveness, the suggestions, the willingness to go the extra mile and to see us as customers be successful.
-Justin Pauly, Director of Communications
THE RESULTS
The GSBA mobile application went live in 2013. Since launch, they have seen success in downloads and look forward to increasing member engagement with their newly added features and service offerings through the app.
THE MOST COMPREHENSIVE TURNKEY SOLUTION IN THE EDUCATION TECHNOLOGY SECTOR TODAY, EMBR ENABLES EASY ENGAGEMENT ACROSS EDUCATION ASSOCIATION MEMBER COMMUNITIES ON A STREAMLINED PLATFORM IN REAL-TIME
With an embrAPP, your association will get:
❏ Access to the embr development platform
❏ Live development support
❏ Association communication resources and best practices
❏ A full school engagement solution
Contact us today to register for your free demo and see the communication power that embr can bring to your organization!
For more information, please visit the embr website at www.embr.mobi.